Located on the prime ground‑floor space of Changsha IFS — formerly the Starbucks flagship store — POP MART’s first Hunan flagship store has officially opened. As the integrated manufacturing and execution partner, Dingyi Culture was responsible for custom‑design, production and on‑site installation of all in‑store core IP fiberglass art installations. Following more than 20 days of intensive on‑site construction, all installations were successfully delivered.

Spanning over 600 m², the two‑story immersive space takes Changsha’s reputation as the “Star City” as its core concept. Featuring the Star People IP throughout the spatial narrative, it brings to life the dreamy, healing scene “When Star People Meet Star City, a Dream Drift”.

The ground floor forms the visual centrepiece, with a giant Star People fiberglass installation facing the street, quickly becoming an iconic check‑in spot for the Wuyi Business District. Streamlined display fixtures are paired with IP sculptures to showcase popular new releases including Star People, THE MONSTERS and CRYBABY. The second floor features staggered displays of classic IP lines such as DIMOO, HIRONO, MOLLY and SKULLPANDA, forming a complete trend‑toy roaming journey perfect for atmospheric photography. Leveraging fiberglass’s high formability, fine surface finish and long‑term durability, the Dingyi team delivered complex, free‑form IP sculptures and themed‑scene components. The work balances artistic fidelity, mall technical requirements and public‑safety standards, faithfully realising the dream‑like Star People concept from design drawings right in Changsha’s prime downtown district.

During the opening period, the store hosted themed interactive activities and offered Changsha‑exclusive stickers and limited‑edition merchandise. Hundreds of fans queued for check‑ins on opening day, cementing the location as Central China’s new landmark for trend‑toy culture. From design refinement and fiberglass mould development through to on‑site assembly and installation, Dingyi Culture provides end‑to‑end manufacturing capability. We keep delivering highly recognisable IP art installations for Pop Mart’s offline flagship stores, helping build immersive, share‑worthy physical retail spaces for the brand.